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TheStreet Open House

LA Auto Show® Unveils Advanced Technology Showcase

With more than a decade of experience in the automotive industry, Qualcomm Technologies continues to provide the underlying wireless and application processor technology that allows automakers and their strategic partners to create new, breakthrough communications enabled applications and services. Displays at the Showcase include the company's high performance processor based on Qualcomm Snapdragon™ platforms and its combination Qualcomm Gobi™ wireless modem/application processor platforms that enable consumers to remotely activate controls in their vehicle (such as starting the vehicle and turning on the A/C before entering the car on a hot day), monitor vehicle energy usage (particularly useful for EV "smart grid" applications), use advanced location-based navigation systems and apps, and of course, stream the latest blockbuster to rear seat movie fans.

Sprint

Sprint makes its appearance at the LA Auto Show with a global announcement and press conference during the Show's official Press Days. The Tier 1 communications company is a leader in machine-to-machine (M2M) connectivity, notably in telematics solutions for transportation. On the strength of this position, in August 2012, the Chrysler Group selected Sprint as a strategic partner to enable its Uconnect Access in-vehicle communications system.  Sprint executives will be at the LA Auto Show to debut the company's unique global turnkey solution for automotive manufacturers as they take connected services to the next level.

In addition to component integration and ecosystem management, Sprint aims to help automakers become more effective providers of consumer communications. During the press conference, Sprint will showcase how automotive manufacturers can affordably draw on its consumer wireless capabilities to extend a rich mobility experience to their cars and trucks. Sprint's objective is to make dashboard technology as simple, intuitive and appealing as smartphones and tablets.

Sprint will also highlight how this can be done in a rich and highly personalized way that fully accounts for the special requirements of drivers and passengers. As part of this innovative program, the company will discuss how auto manufacturers can build stronger customer loyalty through deeper, ongoing consumer relationships.

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