New Thinking In China's Painting Industry
HANGZHOU, China, Oct. 30, 2012 /PRNewswire/ -- Over the last ten years, the Chinese painting industry has witnessed a rapid rise, with yearly output breaking ten million tons in 2011. And in that period, it has developed with great success, with branding companies expanding on a very large scale. In the "12th Five-Year Plan" period, China has the target of continuing it urban development, while also ensuring its rapid economic development brings high-quality life to consumers. Because of all these reasons, the painting industry has enjoyed great prospects over the past ten years. The monitoring data from China Competition Information show that the domestic annual output of painting reached 5.437 million tons in the first half of 2012, with an increase of 8.49% year-on-year; the painting output in Guangdong comes to 1.0339 million tons in the first half year of 2012, with a year-on-year growth of 9.14%, accounting for 19.01% of the national total output; closely followed by Shanghai, Jiangsu Province and Zhejiang Province, accounting for 13.12%, 11.74% and 8.83% respectively.
However, after a period of rapid development, our Chinese painting industry has entered into a relatively low period, that is the "industrial winter". In our traditional concept, spring is the season for all things to grow, while winter means the period of dormancy. When in 2012, owing to the policy of macro-control implemented from the second half year of 2011, especially the domestic housing market regulation, China's painting industry has begun to go through a period of concussion. And, it can be seen that some painting enterprises have begun to take some measures of financial control, for the fear of the coming "winter". They have cut down budgets or suspended all necessary and unnecessary plans related to marketing and investment. However, these cutbacks have been done in haste.
"Winter" is not a dead end, and it is not beyond hope, but just an adjustment & integration period in the condition of national policy adjustments. This is one period full of unlimited hope. No matter how badly we see the condition of architectural coatings, marine coatings and other Chinese coating industries in 2012, it is still a high-growth industry full of great business opportunities and hope.
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