DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies today announced that it has made a donation of more than 18,000 iWOW 3D (retails as the SRS iWOW 3D) audio enhancement adaptors to Support Our Troops® (SOT), a non-profit organization dedicated to bolstering the morale and well-being of our active military and their families, to be distributed to U.S. troops serving around the world.
“On behalf of America’s troops and their families, we give a very large thanks to DTS, Inc., the maker of iWOW 3D, and the company behind this major donation,” said Martin C. Boire, chairman of Support Our Troops. “At a retail price of $69.99 per unit, this is a major statement of commitment to, and tangible support for, America’s finest—a $1,259,820 plus testament of gratitude. DTS is a real American company doing great things for the men and women protecting this country.”
“We are very proud of the brave men and women serving our country and are delighted to show our appreciation by giving back to them,” said Jon Kirchner, chief executive officer of DTS. “Many of DTS’ employees, their family members and friends are active or have served in the military and thus the company in its entirety has a fond respect for our nation’s troops. We hope that the high-quality audio experience that the iWOW 3D delivers brings joy to those serving and makes the music, movies and mobile games that they enjoy during their downtime more entertaining.”
Utilizing several patented DTS audio solutions, the iWOW 3D is designed to work exclusively with Apple i-device products. The iWOW 3D seamlessly plugs into the 30-pin connector of any iPad®, iPhone® or iPod® and retrieves and restore audio cues that are buried deep within the original source material, to provide an immersive, three-dimensional sound stage with renewed depth and clarity, as well as deep bass, through any pair of headphones or earbuds. The end result is a truly uncompromised, HD-quality entertainment experience for music, movies and games.Chairman Boire said, “These units were snapped up fast by guard units here at home and by groups in the Support Our Troops Network, which ship to the troops in Afghanistan.” He pointed out that anything that improves the quality of their daily routine is greatly appreciated by today's soldiers. “Apple's personal sound products are ubiquitous, thus the desire for this accessory is widespread and this gift is proving to be a bright spot in the everyday routines of our soldiers and their kids,” Boire concluded.