This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Apple and Amazon -- the Contrasts Couldn't Be More Stark

NEW YORK ( TheStreet) -- Apple (AAPL - Get Report) and Amazon (AMZN - Get Report) each released earnings Thursday, and the timing helped illustrate the contrast between the two technology pioneers.

The numbers, and investors' reaction, may end there, but these two large companies share many revenue characteristics and compete in several of the same spaces. Both sell digital media for download and streaming. Both sell hardware, and both are trying to develop a "go-to" ecosystem for shopping online, albeit in different ways.

Adding Google (GOOG) to the mix doesn't complicate matters greatly because, again, they all compete in the same industry. Day by day, the companies are merging, just as the technology is coming together.

Not to be left out, Microsoft (MSFT - Get Report) spent billions of dollars developing the XBox and Kinect, keeping Microsoft not only relevant, but influential to the market. Well, at least relevant in some parts of technology. Consumers couldn't expect Google would take over the smartphone space as quickly as it did, but seriously, Microsoft (and Reseach In Motion (RIMM)) should have seen it coming.

The failings of Microsoft and RIM are not that important to the world, according to Amazon investors, but they do help lead us to where Amazon is headed. I have read that if Apple traded at a forward price-to-earnings multiple close to that of Amazon, it would trade for over $1,000 a share. I have written in previous articles that Apple would trade for even more.

Instead of looking at what Apple would trade at if the world tipped upside down as it has for Amazon, let's examine what Amazon may look like if it traded like other technology stocks. According to Yahoo Finance, Amazon has a trailing 12-month price-to-earnings ratio of -- gulp -- 2,836. One of the highest I have ever seen in my lifetime of trading of 30 years. Amazon also has a relatively more modest forward earnings ratio of 130.

When I think of a company that needs to perform as well as expected for the next 130 years before I double my money (actually the amount of time for the company to earn enough to pay for a share, the stock doesn't have to increase in value), I start to think of a vacation.

Not exactly a vacation per se, but the part of the vacation that begins with "Dad, are we there yet?" after driving 15 miles of a 600-mile trip, and ends with, well -- it just never seems to end. Not until long after "Are we there yet?" is permanently burned into your brain.

The same as a company with a forward earnings multiple over 100 rarely seems to "get there" before the price implodes. Of course, we can say that Amazon is spending now for a future; much like a start-up will need to spend for its build-out.

I have a little secret to share with you about Amazon and its spending. Are you ready, because this is going to be a shocker for many? Amazon is not a startup. Boom -- I said it. Amazon isn't a startup in any sense of the word except for investors who sit around year after year waiting for their payday.

Jeff Bezos has done a fantastic job (Oscar-winning performance, no doubt) of convincing investors that if they only follow the rainbow for a few more miles, they will reach a pot of gold at the end. The problem is, this isn't a startup, and there is no pot of gold. Actually, investors will find Apple, Google and Wal-Mart (WMT) at the end.

Did you know Amazon is over 15 years old? In the past 15 years, Amazon hasn't figured out how to sell a tablet and make one dime off it. If selling the Kindle was the only downside, Amazon could easily be forgiven; however, Amazon hopes to sell products, along with the Kindle, that have shrinking margins. When a lower price is only a click away, and the only thing you're selling is a zero value-added digital product like an audio book, you are in a race to the bottom of profitability, my friend.

Don't be surprised to find that Amazon's revenue and margins become squeezed as content owners sell directly to the consumer, bypassing Amazon altogether. OK, back to the fair-market pricing of Amazon if investors treated it the same as its peers.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $127.14 0.58%
AMZN $380.89 -1.80%
GOOG $569.56 -1.00%
MSFT $42.23 -2.00%
FB $80.02 -1.50%

Markets

DOW 17,868.37 -267.35 -1.47%
S&P 500 2,076.30 -24.74 -1.18%
NASDAQ 4,937.09 -45.7190 -0.92%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs