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Jiayuan Announces Launch Of New Vertical Website

BEIJING, Oct. 30, 2012 /PRNewswire-FirstCall/ -- Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced the launch of izhenxin.com, a new dating website designed to satisfy the needs of China's marriage-minded singles.

Building on Jiayuan.com's trusted brand as China's leader in online dating, izhenxin.com gives marriage-minded singles a simple, members-only platform in which to interact. Based on Jiayuan's industry-leading technology, the new website adds enhanced verification and user behavior analysis methodologies to improve both user experience and matching results.      

"A growing number of Chinese singles place a premium on simplicity and verified personal information, and izhenxin.com is designed to meet the demands of this important vertical market," said Mr. Wu Linguang, co-CEO of Jiayuan, "Our Jiayuan.com platform will continue to offer Chinese singles convenient access to the largest pool of singles looking for serious relationships, while izhenxin.com gives marriage-minded singles an additional tool to better search for love online in a more focused environment."

To provide users with the most easy to use and hassle free environment to search for their future partner, izhenxin.com features an exclusive membership model and a proprietary algorithm which assigns members a sincerity score based on their online behavior and verified personal information.  

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. According to iResearch,  Jiayuan.com ranked first in terms of number of unique visitors and time spent among all online dating websites in China in 2011. Every two of Jiayuan's American Depositary Shares represent three ordinary shares.

For more information, please visit  http://ir.jiayuan.com.

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