Duran and Wolff-Poitevien worked with a translator to ensure the word choices were culturally appropriate for each language. Significant care was given to selecting culturally tailored colors, words and images. Interestingly, the traditional nurse’s cap image used on the postcard, considered an outdated image of a nurse in the U.S. today, is still prevalent in Haiti. This image resonates with this specific Haitian audience. Finally, the postcard format was selected because it’s readily visible in their preferred language without the barrier of an envelope.The objectives of the project, which was first addressed in 2010, implemented in 2011 and ongoing today are to:
Picture Postcard Worth A Thousand Words As Multicultural Health Literacy Tool
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