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Independent Research Firm Declares Pitney Bowes Software A Leader In Customer Analytics Solutions

Pitney Bowes Software has been declared a Leader in the Forrester Wave™ for Customer Analytics Solutions, Q4 2012. In Forrester Research, Inc.’s 70-criteria evaluation of customer analytics vendors, they identified the most significant software providers in the category and researched, analyzed, and scored them. The report identifies four competencies that describe the current customer analytics market - analytical prowess, execution, automation and usability. The report also examines each vendor’s current offering, strategy and market presence.

The Pitney Bowes Customer Analytics solutions earned the single highest score among all vendors for both the product strategy and architecture categories.

According to the Forrester Wave Report:

“Pitney Bowes’ solutions focus on business-to-consumer (B2C) customer applications that aim to enable lifetime customer relationships. Its products maintain a good balance between ease of use and automation, with analytical sophistication and innovative algorithms. Pitney Bowes’ Portrait Miner, Portrait Uplift, and Portrait Explorer make up an impressive suite of customer analytics solutions.”

“In the era of Big Data and the “age of the customer,” customer analytics has become paramount to any organization looking to grow their customer relationships and revenue,” said, John O’Hara, President, Pitney Bowes Software. “We believe that the Forrester Wave is foundational to any procurement exercise concerning customer analytics solutions. We are proud to be recognized as a Leader in the Forrester Wave for Customer Analytics and we will continue to work diligently to maintain our leadership position.”

According to Forrester:

“Customer analytics solutions allow firms to analyze customer data to optimize customer decisions and use the analytical insight to design customer-focused programs and initiatives that drive acquisition retention, cross-sell/upsell, and targeted marketing campaigns.”

Customer analytics software solutions typically provide tools, features, and functionality that leverage exploratory, descriptive, and predictive analytical and statistical techniques to drive customer-focused applications.

Pitney Bowes Software Customer Analytics solutions feature Spectrum, Portrait Explorer, Portrait Miner and Portrait Uplift.

Spectrum incorporates master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data. The solution delivers actionable insight to drive efficient and effective customer interactions and communications across all channels by combining the disciplines of data quality, data integration and master data management with spatial, social and predictive analytics in one comprehensive solution.

Portrait Explorer deals with mass volumes of customer data and serves it up to business users in an easy-to-use and compelling interface. By providing direct access to business users as well as to the data analysts, companies and organizations gain a greater level of customer understanding in a fraction of the time.

Portrait Miner utilizes state-of-the-art 3D data visualization and rapid modeling automation to uncover important data relationships. The solution helps organizations gain fast actionable insight into customers and predict future and profit-impacting behaviors.

The Portrait Uplift solution goes beyond traditional modeling approaches which predict customers likely to buy, and, instead, predicts how much a marketing interaction will increase, or decrease, a customer’s likelihood to purchase.

About Pitney Bowes Software

Pitney Bowes Software provides multi-channel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

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