Cracker Jack Brand Celebrates 100 Years Of 'A Prize In Every Box' By Bringing Diamond Ring Prizes To Fans At Walgreens Stores

PLANO, Texas, Oct. 29, 2012 /PRNewswire/ -- Cracker Jack, an iconic brand from PepsiCo's Frito-Lay division, is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win the ultimate in-package Cracker Jack prize – a diamond ring valued at $1,000. Beginning Nov. 1, 30 lucky Cracker Jack fans can redeem winning tokens inside specially marked 2 7/8 oz. bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores nationwide. Consumers can redeem the tokens for their diamond ring prizes by visiting the promotion website at www.CrackerJackDiamonds.com.

"For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages," said Alanna Cotton, senior director of business development for Growth Ventures, Frito-Lay North America. "With this promotion, we're celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level."

Throughout the promotion, consumers can also engage with the Cracker Jack brand and other fans in new and exciting ways through a dedicated tab on the Frito-Lay Facebook Page ( www.facebook.com/FritoLay). The tab features unique Cracker Jack-inspired recipes, fun Cracker Jack brand trivia, and the ability for fans to send virtual Cracker Jack prizes to their own Facebook friends. On the Cracker Jack tab, fans can also enter for a chance to win one of a total 30 Cracker Jack prize packs, including bags of Cracker Jack snacks and $50 Walgreens gift cards. One prize pack will be awarded to a lucky fan each day. Full details are available at the Frito-Lay Facebook Page.

The iconic Cracker Jack "a prize in every box" program was first introduced in 1912 as a way to bring fun and excitement to the Cracker Jack snacking experience. Over the last 100 years, the Cracker Jack brand has given away more than 23 billion in-package prizes – everything ranging from stickers to miniature booklets to baseball cards.

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