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TheStreet Open House

LOC Enterprises Introduces The LOC Card®: A Universal Loyalty Card For Consumers And Merchants

CINCINNATI, Oct. 28, 2012 /PRNewswire/ -- LOC Enterprises, LLC today introduced the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits.

The LOC Card Solution is a "universal" loyalty card that provides an "all of the above approach" (wallet card, a key fob, and a smart phone app) to allow customers to easily participate in any merchant loyalty program. The LOC Card ® is simple, convenient, and provides consumers with a solution that they have been demanding for many years.

Consumers obtain the card and key fob free at participating merchants and then enroll in the LOC program through the LOC Card website. The LOC Card is then activated, and with one swipe of the card through any participating merchant's system, the customer is automatically enrolled into the merchant's loyalty program – no applications, no forms, no hassle.

"Consumers are refusing to enroll in customer loyalty programs because of privacy concerns, cumbersome enrollment processes, and no room to carry additional cards," said Jack J. Kennamer, president of LOC Enterprises, LLC. "The LOC Card addresses all three of these concerns."

Consumers want a universal loyalty card

Consumer research has shown that 52 percent of Americans prefer a single card for all of their loyalty accounts while 32% prefer a single key fob and 16 percent want a smart app. (Source: Global Association for Marketing at Retail, March 2011.) Of the 112 million households in the United States, the average household is enrolled in 14-18 different customer loyalty programs.

In addition to eliminating the need for multiple cards and multiple enrollments, LOC allows consumers to monitor all participating merchant loyalty program points/offers from a single, secure website.

The LOC Card was introduced in Dallas today at the Loyalty 360 Engagement and Experience Expo.

"For years, consumers have been asking for a solution to relieve them of carrying eight-plus individual loyalty cards everywhere they go," said Erin Rease, COO of Loyalty 360, the trade association for merchant loyalty programs. "Now there's a solution that will greatly enhance the customer's experience. We're honored to have LOC Enterprises launching their universal LOC Card solution at the Engagement and Experience Expo."

Inspiration came while standing in line at a sporting goods store

Kennamer, LOC's president and a highly-successful business entrepreneur, came up with the idea of a universal loyalty card last November – Black Friday, to be exact -- while waiting in a line to purchase Christmas gifts for his 10-year-old son at a local sporting goods store in Cincinnati.

"While I was standing in line, I started hearing this cadence: 'Do you have a Rewards card? No. Do you want one? No.' I kept hearing it over and over again. Finally, a lady in the next line over answers, 'Sure, I'd like one,' and a guy behind her lets out a big sigh as she starts providing information to the cashier for the application. The guy behind finally says, 'Come on already, I've got to go.'"

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