In addition to adding value to the customer experience, both companies look forward to the collaboration helping build more awareness of their brands. Both companies have a long established presence in Japan but are growing rapidly in other Asian markets, China in particular."Finnair is a natural partner for Marimekko, as in my opinion it has been the first airline in the world to lift up design and place it strongly at the center of its service," continues Ihamuotila. "With our collaboration we want to show how design can help improve the well-being of people in different moments of life. Furthermore, our design collaboration with Finnair supports our growth strategy, particularly in the Asia-Pacific region, which is one of Marimekko's key market areas."
Finnair And Marimekko Launch Design Collaboration
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