In addition to adding value to the customer experience, both companies look forward to the collaboration helping build more awareness of their brands. Both companies have a long established presence in Japan but are growing rapidly in other Asian markets, China in particular.
"Finnair is a natural partner for Marimekko, as in my opinion it has been the first airline in the world to lift up design and place it strongly at the center of its service," continues Ihamuotila. "With our collaboration we want to show how design can help improve the well-being of people in different moments of life. Furthermore, our design collaboration with Finnair supports our growth strategy, particularly in the Asia-Pacific region, which is one of Marimekko's key market areas."
"Both of these brands are about bringing positivity, high quality and peace of mind to customers," adds Vehviläinen. "We believe this collaboration will help generate new experiences and lasting, positive memories for a whole new generation of Finnair passengers in Asia."
About FinnairFinnair is specialised in fast connections between Europe and Asia via Helsinki. The airline carries more than eight million passengers annually and connects 11 cities in Asia with more than 50 destinations in Europe. Finnair, a pioneer in sustainable flying, operates a young, modern fleet and is the first airline ever to place in the worldwide Carbon Disclosure Project's Leadership Index. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past three years running. Finnair is a member of the one world alliance. About Marimekko Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colors. The company designs and manufactures high-quality household goods ranging from interior decoration textiles to tableware as well as clothing, bags, and other accessories. When Marimekko was founded in 1951, its unprecedented printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2011, sales of the company's brands were some EUR 170 million with net sales of EUR 77 million. At the end of the year, there were 90 Marimekko stores. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group has about 500 employees. Marimekko's shares are quoted on NASDAQ OMX Helsinki Ltd. Further information