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Who Really "Likes" Romney? Who Really "Likes" Obama? Wisdomâ¿¢ Knows!

TYSONS CORNER, Va., Oct. 26, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today delivers a compelling analysis of the Facebook fan bases of Obama and Romney across key battleground states with its Wisdom app.

(Photo: http://photos.prnewswire.com/prnh/20121026/PH00706-a )(Photo: http://photos.prnewswire.com/prnh/20121026/PH00706-b )

Wisdom, a social intelligence platform, provides powerful insights into the overall preferences of nearly five million US-based Facebook users, representing more than 3% of the US Facebook population. These insights are based on aggregated and anonymized Facebook profiles, which include "Likes" and check-ins, as well as census data.

Wisdom currently analyzes more than 535,000 Obama and 172,000 Romney Facebook fans based in the US, and tells us, in aggregate, who they are; where they live; how old they are; what they read; what they watch; what they listen to; what they eat and drink; and where they hang out.  To see a comparison of Obama and Romney Facebook fans nationwide and in eight key swing states using Wisdom data, click here.

Romney's Facebook fans skew toward male voters, married couples, and an older age demographic, while Obama's Facebook fans are more evenly split between male and female, are more likely to be single, and skew younger. In addition:

  • Romney fans drink Florida Natural, Crown Royal, Coors Light, and Budweiser; Obama fans drink Ciroc, Belvedere Vodka, Kool-Aid, Gatorade, and Dos Equis. 
  • Romney fans eat at Chick-fil-A; Obama fans eat at McDonald's. 
  • Romney fans like John Wayne and Clint Eastwood; Obama fans like Jada Pinkett Smith and Bernie Mac.
  • Romney fans listen to Ted Nugent; Obama fans listen to Fantasia.
  • Romney fans watch College GameDay; Obama fans watch The Rachel Maddow Show.

"Wisdom is a tool that can yield powerful insights into the 2012 election campaign and future ones," said Michael J. Saylor, MicroStrategy's Chairman and CEO. "Wisdom, which generates results in seconds, helps managers in political and corporate branding campaigns decide where to target their energies in real-time."

In the critical swing state of Ohio, Romney may want to visit Skyline Chili in Cincinnati for a meet-and-greet photo shoot, because that's where his Facebook fans like to hang out.  Or when in Cleveland, he may want to set up a guest appearance on WKYC Channel 3 – Cleveland, one of the most watched local TV channels among his fans. When Obama campaigns in Florida, he may want to visit the Wynwood Kitchen & Bar in Miami, a favorite hangout of his Facebook fans, for a meet-and-greet photo op.

Wisdom Introduces "My Network Political Leanings"  Just in time for the final leg of Election 2012, Wisdom makes it easy to analyze your friends' political leanings. The app categorizes more than 3,000 Facebook pages into Liberal and Conservative groupings to guestimate your friends' political affiliations and ranks your friends across the Blue-to-Red political spectrum. You can also dive deeper to see which pages led to the rankings. The results can be easily shared on Facebook, Google Plus, email, etc.

For more information about Wisdom, visit https://apps.facebook.com/wisdomapp.  You can also visit www.wisdom.com

About MicroStrategy Incorporated   Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications.  MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.  MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies.  The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications.  To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook ( http://www.facebook.com/microstrategy) and Twitter ( http://www.twitter.com/microstrategy).

MicroStrategy and Wisdom are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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