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World Champion Sprinter Tyson Gay Joins Educators And The Century Council To Promote The Benefits Of Staying Active In School

Gay challenged kids as they traveled to his station to test their fast feet against his in the running competitions on Ask, Listen, Learn's interactive game. The game enables middle school kids to learn about the negative consequences of underage drinking and benefits of making healthy decisions while they exercise. The multimedia program includes the interactive game, print materials, and a supporting website that provides a place for kids to pledge to live a healthy lifestyle and an opportunity to play online games and read about positive role models. The website also provides parents and educators with information and strategies to help jumpstart the conversation about the dangers of underage drinking and empower kids to "say 'YES' to a healthy lifestyle and 'NO' to underage drinking."

President Irene Cucina of AAHPERD praised The Century Council's efforts to reach kids on this important issue. "Staying physically active is a vital component to a student's success.  We are thrilled to work with The Century Council. The students enjoy playing the game which encourages physical activity and will hopefully translate to them continuing the conversations at home with their parents about underage drinking. It's important that kids understand that the choices they make today – good or bad – will have a lasting impact on their lives."

"We are happy to partner with AAHPERD on their Let's Move in School Showcase to promote physical activity. Our program encourages kids that in order to reach their goals they need to make healthy decisions which include staying active and saying no to underage drinking.  With 33% of teens saying that they have tried alcohol by the time they reach the eighth grade this program couldn't be more important. We hope today's event jumpstarts conversations between parents and kids about the risks of underage drinking and benefits of living a healthy lifestyle," said Ralph Blackman of The Century Council.

About Ask, Listen, Learn Ask, Listen, Learn was developed more than seven years ago and is the most widely distributed alcohol education program of its kind. Ask, Listen, Learn's initiatives include:
  • Asklistenlearn.com encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to underage drinking" by offering kids interactive and educational games and videos.
    • Any kid can become a member of the Ask, Listen, Learn team by taking a pledge to make healthy choices.
  • Ask, Listen, Learn utilizes role models such as swimmer Rebecca Soni, Paralympic swimmer Mallory Weggemann, track stars Tyson Gay and Bryan Clay, and the most decorated athlete in Taekwondo, Steven Lopez, as " Superstars." Superstars encourage kids to make responsible decisions and live a healthy lifestyle.

About The Century Council The Century Council, is a national not-for-profit leader in the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA. Headquartered in Arlington, Virginia, The Century Council promotes responsible decision making regarding beverage alcohol and develops and implements innovative programs and public awareness campaigns which ignite action through strategic partnerships. Established in 1991, The Century Council's initiatives are highlighted on its website at www.centurycouncil.org and www.asklistenlearn.org.

About American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) An alliance of five national associations, six district associations, and a Research Consortium,  AAHPERD provides its members with a comprehensive and coordinated array of resources, support, and programs to help practitioners improve their skills to further the health and well-being of the American public. It is the largest organization of professionals involved in physical education, recreation, fitness, dance, health promotion and all specialties related to achieving an active, healthy lifestyle. AAHPERD serves 20,000 members and has its headquarters in Reston, Virginia, 25 miles west of Washington, D.C. To learn more, visit www.aahperd.org.

About Let's Move in School A national initiative to increase physical activity before, during and after school, Let's Move in School is in support of First Lady Michelle Obama's Let's Move! Campaign and is a project of the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD). More than 7200 schools are currently signed up for Let's Move in School. To learn ways to increase physical activity, go to: Let's Move in School, www.letsmoveinschool.org.

Contact: Jessica Lepak, The Century Council LepakJ@centurycouncil.org or (202) 637-0077

SOURCE The Century Council

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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