Organisations that incorporate digital data into their big data architecture have the increased capacity to drive real-time personalisation; access detailed single customer views; increase their customer intelligence and analytics; streamline their multi-channel communications; accurately allocate marketing spend; build marketing attribution models; and optimise their cross-channel sales opportunities.Katharine Hulls, VP Marketing at Celebrus Technologies comments, "The drive to extract real and actionable business insight from big data is accelerating. As organisations increasingly look to collate multiple sources of data within highly functional analytical platforms such as Teradata Aster MapReduce, we are staying at the forefront by expanding our data delivery choices to fulfil the needs of this emerging market sector. The Teradata Aster MapReduce Platform is optimised specifically for big data analytics, which complements the highly granular nature of our individual-level online customer intelligence data collection and delivery perfectly."
Celebrus Technologies Announces New Digital Big Data Feed
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