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BATTLE CREEK, Mich.,
Oct. 26, 2012 /PRNewswire/ -- Famed
Kellogg's® cereal mascot Tony the Tiger today expressed his strong support for his fellow
Michigan-based Tigers and urged mascots across the state to join him in rallying for the Detroit Tigers as they head home for game three of the World Series.
"I've got nothing against
San Francisco, but it's only natural that I have strong allegiance to
Detroit, as both a tiger and a Michigander," said Tony, who makes his home in
Battle Creek, Mich. "This is a big deal for our state, and I urge my fellow mascots across
Michigan to show their stripes and join me in supporting our Detroit Tigers."
To unify the spirit of
Michigan's characters in support of the Tigers,
Kellogg's and Tony announced the formation of "Michigan Mascots for Motown." For every
Michigan-based mascot that tweets about their support with the hashtag #showyourstripes,
Kellogg's will donate 10 cases of
Frosted Flakes (up to 1,000 cases) to Feeding America for distribution to
Detroit area food banks.
"Let's get this state rocking and share our love of the Tigers," said Tony. "Mascots from across
Michigan, let's show the Tigers that we think…They're Gr-r-r-reat!®"
All fans – humans and mascots alike – are encouraged to share what they love about the Tigers or their favorite team on
Kellogg's Frosted Flakes Facebook page or by following @Kellogg_US on Twitter.
About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the
May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than
$13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit
SOURCE Kellogg Company