NEW YORK, Oct. 25, 2012 /PRNewswire/ -- For a small business owner, securing local media coverage can be a powerful way to reach a large communal audience, engage an existing customer base and gain critical exposure that could ultimately lead to foot traffic, web traffic or both. Recognizing the importance of traditional media coverage as a part of a broader small business PR strategy, however, is only the first step.
In a recent article on PR Newswire's small business PR Toolkit, PR consultant and author, Dan Janal, believes small business owners should do their "media" homework first. In " Strategies for Small Businesses to Gain Local Media Coverage," Janal suggests several ways that small businesses can better position themselves to gain local media exposure and also offers pointers on what to do to leverage and extend the life of such coverage.
To read the full article, visit http://bit.ly/TICEIJ.PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire ( www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Rachel MeranusVice President, Marketing and CommunicationsPR Newswire+1.201.360.6776 Rachel.Meranus@prnewswire.com Meryl SerouyaMarketing and Communications AssociatePR Newswire+1-201.360.6009 Meryl.Serouya@prnewswire.com SOURCE PR Newswire Association LLC