This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

How Halloween Entrepreneurs Capitalize on Fear

NEW YORK ( TheStreet) -- Halloween isn't just for kids anymore. The haunted attraction industry is approximately $300 million in size with an estimated 2,500 attractions worldwide, according to the Haunted Attraction Association .

If you include major amusement theme parks that operate a haunted event, that number rises to between $400-$500 million, says Larry Kirchner, editor-in-chief of HauntWorld.com.

"If you add up ticket sales and the value of professional effects and vendors involved in the haunted attraction industry, it averages as an industry at $1 billion per year," Kirchner says.

Even though it's a small portion of the overall $8 billion Halloween industry, the numbers are impressive given that haunted theme parks and the wide variety of hayrides, corn mazes, haunted houses and the like only operate for less than two months out of the year.





Patrick Konopelski, president of the Haunted Attraction Association and owner of Shocktoberfest in Reading, Pa., says at just 25 years old, the Halloween entertainment industry is still relatively young.

The industry has evolved from hayrides and outdoor walkthroughs to large scale animatronics, special effects, make-up and costumes. "All of that makes up our industry today," Konopelski says.

With 300 members, the Haunted Attraction Association's mission is to promote a network of haunted attractions including haunted houses, hayrides, historical sites and other supernatural experiences. The association also advises the industry on haunt safety standards to protect customers.

The haunted attraction industry got its beginnings in the non-profit sector. When it became apparent that consumers wanted more Halloween-themed entertainment and were willing to pay for it, "that's when the entrepreneurs stepped in," Konopelski says.

"People that had facilities, either farms or property that they could use for these events, they started making investments. As the industry evolved then we started seeing the vendors that made stuff and some vendors were already making it like skeleton companies," he says.





Konopelski actually owns a catering company but saw an opportunity two decades ago to use the outdoor space for a seasonal venture. "It just continued to grow," he says, referring to Shocktoberfest.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs