SANDUSKY, Ohio, Oct. 25, 2012 /PRNewswire/ -- Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company today announced a 10-year agreement, making Coca-Cola Cedar Fair's "Official Refreshment Beverage" of its parks beginning January 2013.
The new agreement includes product offerings and fully-integrated marketing and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola beverages will be made available to park guests throughout Cedar Fair's regionally dispersed network, which encompasses 11 amusement parks, 6 waterparks and 5 hotels, including Cedar Point, which has been voted the "Best Amusement Park in the World" for 15 consecutive years. Guests will have the opportunity to purchase the beverages at a broad array of venues throughout the parks, including restaurants, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coca-Cola Zero ™, PowerAde® and Dasani® bottled water, along with energy drinks, teas and juices.
"We are thrilled to be partnering exclusively with The Coca-Cola Company," said Bob Wagner, Cedar Fair's corporate vice president of strategic alliances. "We look forward to developing a comprehensive alliance which enables park guests to create memorable moments with their family and friends while enjoying Coca-Cola's iconic brands. We welcome the opportunity to take our relationship with The Coca-Cola Company to the next level through new marketing initiatives and products which will be debuted next year."Through the agreement, Cedar Fair and Coca-Cola will co-develop and introduce comprehensive marketing initiatives which will capture the attention of guests through a broad range of mediums, including property specific programs and campaigns tailored specifically to regional preferences. In addition, Cedar Fair and Coca-Cola will launch a fully integrated joint campaign, targeting broader audiences through social media, TV, radio, internet and cinemas.