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TheStreet Open House

The New York Times Launches App For Windows 8

The New York Times ( NYTimes.com) has announced the availability of the latest news and award-winning journalism from The Times, designed and formatted for an optimal reading experience on Windows 8. The New York Times app will be available through the Windows Store for Windows 8 starting Friday, October 26.

In addition, The Times will have its own channel within the Bing News app, which will be pre-installed on all Windows 8 devices, including desktop and laptop computers, as well as tablets, like the Microsoft Surface tablet.

Both products offer in-app authentication for existing Times subscribers. Nonsubscribers will have access to the Top News section within the app and will be able to purchase digital subscriptions for full access.

Subscribers will have access to all of The Times’s content on both apps, including full articles, videos, photos, slideshows and blogs. The apps feature tiles, which allow users to pin any of the sections and blogs to quickly see the latest headlines at a glance. Other new functions include:

  • Windows signature panorama display
  • Edge swiping for easy navigation
  • Cloud incorporation for article access from multiple devices
  • Offline reading

The availability of Times content via a dedicated Windows Store app and in the Bing News app is part of The Times’s NYT Everywhere strategy, which is designed to offer Times content to subscribers and non-subscribers on a wide range of platforms.

Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group, said: “The introduction of these two apps for Windows 8 demonstrates our commitment to bringing our journalism to our readers on the platform of their choice. Whether they are on desktop, laptop or tablet, or they are browsing through the top headlines on the Bing News app, The Times’s journalism will be there to help readers better understand the world they are living in.

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