"This year's Create-A-Pepper campaign was a huge success, raising more than $5 million to support the lifesaving mission of St. Jude," said Richard Shadyac Jr., CEO of ALSAC/ St. Jude Children's Research Hospital. "We are incredibly grateful to Chili's and its guests. Because of their generosity, no family ever pays St. Jude for anything and our research discoveries are helping to save countless children around the world."
To further support St. Jude, Chili's guests took full advantage of the campaign's digital components, engaging with the brand and helping spread the word to their online communities. Highlights include:
- 19,509 visitors to the Create-A-Pepper donation website during the month of September; and
- 4,115 guests decorated and shared their digital take on the chili-pepper coloring sheet.
About St. Jude Children's Research HospitalSince opening 50 years ago, St. Jude Children's Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
About Chili's Grill & Bar Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,500 locations in 33 countries and two territories. Brinker's wholly-owned restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. Brinker also holds a minority investment in Romano's Macaroni Grill®. Follow news about Chili's on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For more information, please visit www.chilis.com.About Create-A-PepperEach September during National Childhood Cancer Awareness month, Chili's ® Grill & Bar kicks off a nationwide fundraiser for longtime charitable partner, St. Jude Children's Research Hospital ® in an effort to raise $50 million in 10 years to support the St. Jude mission of finding cures and saving children. Throughout the Create-A-Pepper to Fight Childhood Cancer campaign, guests at locations nationwide and in Puerto Rico can help support the lifesaving work of St. Jude through several in-restaurant, digital and interactive promotions. For additional information about the campaign, please visit www.createapepper.com.