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TheStreet Open House

Vibrant Classical Offer At Midem 2013

PARIS, Oct. 25, 2012 /PRNewswire/ -- For its 47 th edition, midem announces today a tailor-made offer for the classical music industry, including a dedicated exhibition and networking zone at the heart of the market, a Classical Bar and a Discussion Lounge, a Classical Embassy programme of concerts, special screenings and outstanding keynote speakers. Organised by Reed MIDEM, midem 2013 will take place in Cannes, 26-29 January.

In 2013, midem puts the spotlight on classical music with a brand-new programme designed to facilitate deal-making, networking and discovery, thanks to an improved environment and dedicated events.

In the Riviera hall of the Palais des Festivals, the 750m 2 open zone dedicated to the classical and jazz community includes a Classical Bar and a Discussion Lounge, where managers, labels, artists, distributors, publishers and festival programmers will present and discuss their markets and activities through 11 sessions over the four days of midem. Including outstanding speakers such as Jim Selby, CEO, of Naxos of America ( USA), Mickael Arcos, Software Engineer, Abeille Musique ( France), Jerald Miller, Founder and President, Nu Jazz Entertainment ( USA) and Matthias Roder, Director, Karajan Institute ( Austria), the discussions will be moderated by James Jolly, Editor-in-chief of Gramophone and Presenter at BBC Radio 3.

"I've been coming to midem for about 23 years and I've always found it a stimulating environment to share opinions, become fired up by people's enthusiasms and, at the end of the day, do business," said James Jolly. " I've long believed that the classical world is highly innovative. Digital distribution, social media, adding video into the mix -- these are all topics for discussion and debate. Our aim is that over the four days of midem we will have discussed every element of the journey from a musician wanting to record a piece of music to the music-lover enjoying that recording."

The world-renowned classical pianist Lang Lang is taking the midem stage as a Visionary Monday keynote speaker, to explain how talent, technology and brand partnerships contributed to exposing his music to a broader community, while disrupting the classical music world. " I want to help classical music reach new markets and a broader audience. With its focus on tech, brands and artists, midem is the best place to make it happen," said Lang Lang.

The midem 2013 classical offer includes the IMZ Avant-Premiere Screenings, a four-day programme of over 350 preview screenings of classical, opera, ballet, traditional and jazz video programmes, organised by IMZ for 100 buyers from worldwide TV broadcasters.

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