This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Virtusa Completes Extensive Content Migration For Siemens Industry, Inc., Improving Customer Experience And Enabling Qualified Lead Development

Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a broad range of information technology services, including IT consulting, technology implementation and application outsourcing, has completed an extensive content migration for Siemens Industry, Inc. The 16-month project significantly improves the customer experience by making it easier to find information and engage with Siemens across all of its product offerings. The updated websites can now be used as a true marketing and communications vehicle, providing detailed insight into customer behavior, enabling qualified lead development and lead-nurturing campaigns.

The project involved migrating both intranet and internet marketing and communications collateral for five U.S. divisions of Siemens to a new “Web Appearance” used by Siemens AG in Germany. Prior to the migration, each division had its own way of displaying materials, many of the sites featured outdated, unused pages, and search engine optimization (SEO) was inconsistent or missing all together.

Post migration, all the marketing communications content now has a consistent look and feel, providing “One Face, One Voice” to all of Siemens’ collateral. Virtusa applied consistent SEO to ensure that all the collateral was accessible to users from all over the globe, accessing the site from different locations. The migration also eliminated redundant or outdated pages, and content can now be managed from one central repository, eliminating duplication of work. The solution also established clear ownership of pages, content and topics.

“Given the complexity of the project, this is remarkable,” said Oliver Fleischhut, director of online communications for Siemens Industry, Inc. “We are very satisfied with the support from the Virtusa team, and their level of professionalism and dedication was very much appreciated. They consistently delivered on time and within or above our expectations.”

“This migration has transformed a series of singular websites containing outdated and sometimes unused content into a powerful vehicle for optimizing external and internal lead targeting activities,” said Harsha Kumar, senior vice president, Media, Information Services, Technology and Entertainment Business Unit at Virtusa. “Virtusa is committed to accelerating business outcomes for our clients, and this project is an excellent example of how our services add value and transform existing business assets into tools for identifying new streams of business revenue.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs