This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Visual Design Second To Only Product Satisfaction In Predicting Brand Affinity And Acquisition For U.S. Car Insurance Websites - Keynote Reveals

Please replace the release with the following corrected version due to multiple revisions in the third graph.

The corrected release reads:

VISUAL DESIGN SECOND TO ONLY PRODUCT SATISFACTION IN PREDICTING BRAND AFFINITY AND ACQUISITION FOR U.S. CAR INSURANCE WEBSITES - KEYNOTE REVEALS

-Nationwide rides improved visual appeal and a strong quote and research experience to first win for overall customer experience

-Progressive ranks first for site reliability, while 21 st Century Insurance ranks first for site responsiveness (speed)

-Keynote studies assess the business and technical effectiveness of leading sites to determine top performers, best practices and opportunities for improvement

*Share this news via Twitter @Keynote_Mobile

Keynote® (NASDAQ: KEYN), the global leader in mobile and web cloud testing and monitoring, today announced the results of a new study examining the business and technical effectiveness of U.S. Auto Insurance websites. In the 2012 Auto Insurance study Nationwide took first place for Overall Customer Experience, while in the Technical Quality portion of the study 21 st Century Insurance took first for Responsiveness (Speed) and Progressive scored first for Reliability. The entire study is available for immediate purchase. To request more information please visit: http://bit.ly/AutoInsurance2012.

Winners of Keynote Competitive Research studies are invited to participate in the company’s Online Excellence Program which recognizes the "best of the best" websites as ranked in the studies. The rankings are based on responses from real users, who were observed as they accomplished tasks on each of the sites studied, as well as real data collected through Keynote website monitoring to assess the technical quality of the sites. For each study, Keynote recognizes the companies with the overall top ranking, as well as those exhibiting excellence in specific categories.

For the ‘Customer Experience’ portion of the study, Keynote observed and conducted online interviews with more than 2,250 car insurance prospects as they interacted with the websites of a total of 10 leading U.S. auto insurance websites (225 per site): 21 st Century Insurance, Allstate, Esurance, Farmers, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm and Travelers.

For the ‘Technical Quality’ portion of the study, Keynote performed 6,000 total measurements for each site, for a total of 60,000 total measurements, from 12 locations in the U.S. The data was collected every day over a one month period during the websites’ peak period (8:00 AM-Midnight, EST., Monday-Sunday).

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,912.11 -70.48 -0.42%
S&P 500 1,969.95 -8.96 -0.45%
NASDAQ 4,442.6980 -2.2110 -0.05%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs