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Visual Design Second To Only Product Satisfaction In Predicting Brand Affinity And Acquisition For U.S. Car Insurance Websites - Keynote Reveals

Stocks in this article: KEYN

Please replace the release with the following corrected version due to multiple revisions in the third graph.

The corrected release reads:

VISUAL DESIGN SECOND TO ONLY PRODUCT SATISFACTION IN PREDICTING BRAND AFFINITY AND ACQUISITION FOR U.S. CAR INSURANCE WEBSITES - KEYNOTE REVEALS

-Nationwide rides improved visual appeal and a strong quote and research experience to first win for overall customer experience

-Progressive ranks first for site reliability, while 21 st Century Insurance ranks first for site responsiveness (speed)

-Keynote studies assess the business and technical effectiveness of leading sites to determine top performers, best practices and opportunities for improvement

*Share this news via Twitter @Keynote_Mobile

Keynote® (NASDAQ: KEYN), the global leader in mobile and web cloud testing and monitoring, today announced the results of a new study examining the business and technical effectiveness of U.S. Auto Insurance websites. In the 2012 Auto Insurance study Nationwide took first place for Overall Customer Experience, while in the Technical Quality portion of the study 21 st Century Insurance took first for Responsiveness (Speed) and Progressive scored first for Reliability. The entire study is available for immediate purchase. To request more information please visit: http://bit.ly/AutoInsurance2012.

Winners of Keynote Competitive Research studies are invited to participate in the company’s Online Excellence Program which recognizes the "best of the best" websites as ranked in the studies. The rankings are based on responses from real users, who were observed as they accomplished tasks on each of the sites studied, as well as real data collected through Keynote website monitoring to assess the technical quality of the sites. For each study, Keynote recognizes the companies with the overall top ranking, as well as those exhibiting excellence in specific categories.

For the ‘Customer Experience’ portion of the study, Keynote observed and conducted online interviews with more than 2,250 car insurance prospects as they interacted with the websites of a total of 10 leading U.S. auto insurance websites (225 per site): 21 st Century Insurance, Allstate, Esurance, Farmers, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm and Travelers.

For the ‘Technical Quality’ portion of the study, Keynote performed 6,000 total measurements for each site, for a total of 60,000 total measurements, from 12 locations in the U.S. The data was collected every day over a one month period during the websites’ peak period (8:00 AM-Midnight, EST., Monday-Sunday).

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