NEW YORK ( TheStreet) -- Many companies are perpetually awash in improvement projects. Yet, all too often, projects succeed in producing committed deliverables, but fail to achieve performance goals. By the end, all that remains are project documents filed in electronic team rooms, like the final scene of "Raiders of the Lost Ark."Why do so many big ideas achieve so little? Because most projects focus on deliverables rather than on behavior change. If improvement projects fail to create behavior change -- if people do the same things this week as they did last week -- the project adds no value at all.
What, Really, is Change Management?
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