PUERTO VALLARTA, Mexico
Oct. 25, 2012
Villa Group Resorts
unveiled today the "Your story starts here" branding campaign to further advance its Villa del
collection of distinct and luxury hotel properties with locations in
's premier resort
Reflecting Villa del
's dedication to providing guests with more than luxury and comfort along the golden beaches of
, the new campaign represents the resorts' matchless ability to create vacations that are unique and personal to each guest. As a result, the "Your story starts here" campaign uses this memorable tagline to guide international marketing efforts including the launch of a new consumer website,
, as well as the brand's internal service philosophy.
"In conjunction with Villa del
's mission to provide guests with everlasting memories, our new campaign gives a tangible identity to those remarkable experiences and milestones that become part of one's life story," said
, Vice President of Hospitality Sales & Marketing for the Villa Group Resorts.
The creative vision for the campaign was driven by the expressions and insights associated with a vacation at a Villa del
hotel, which act as a vehicle for personal story creation; whether it's for a wedding, catching up with friends, or a family's vacation getaway. The campaign leverages these key elements to promote an emotional connection with existing and future consumers.
The Villa del
"Your story starts here" branding campaign will be further positioned across a variety of engaging platforms in the coming weeks including an e-newsletter, a fun-filled
sweepstakes offering a lucky winner a trip to a Villa Del Palmar property and customized travel packages fit for a family getaway, a couple's retreat and/or meeting up with friends.
About Villa Del Palmar
Located on the pristine beaches of
, the Villa Del Palmar resort collection offers distinct luxury hotel properties with an invigorating blend of luxury, adventure and serenity. The hotel collection boasts 8 properties in five Mexican destinations with more on the horizon, including
Cabo San Lucas
Islands of Loreto
. For more information about the Villa Del Palmar resort collection, call (877) 845-5247, visit
, follow us on Twitter
and visit our