Oct. 24, 2012
/PRNewswire/ -- Content marketing has the potential to be a cost-effective, high-impact
marketing strategy for small businesses
that can help strengthen their online presence and generate new leads, but to maximize its benefits, it must be planned for and developed thoughtfully.
In the latest article on PR Newswire's PR Toolkit, contributing author
explores five powerful benefits that come from developing a small business content marketing strategy, such as message consistency and more accurate and measurable results. Lazuka emphasizes that taking the time to plan will ultimately create long-term efficiency and accelerate marketing effectiveness.
To read the complete article, visit
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an
affordable public relations & marketing
plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click
. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (
) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,
region, and is a UBM plc company.
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