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TheStreet Open House

Starwood Continues Growth In Latin America With Debut Of Le Meridien Mexico City

Stock quotes in this article: HOT

Le Méridien Mexico City features the newly-developed Le Méridien Hub™ experience which re-interprets the traditional lobby into a social gathering place for creative people to converse, debate, and exchange. Le Méridien Hub offers both guests and locals a creative atmosphere where contemporary, curated artwork sets the environment. Le Méridien Hub further builds on the brand’s award-winning arrival experience and coffee culture, curated by Le Méridien brand’s Cultural Curator Jérôme Sans. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ART™ programme, featuring LM100 ™ artist designed key card collections that not only offer access to the guestroom but also to Le Méridien affiliated contemporary cultural centers in the city; and a 24-hour soundtrack curated by Sans.

For further information on Le Méridien Mexico City and to book reservations, visit www.lemeridien.com.

About Le Méridien Hotels & Resorts

Le Méridien, the Paris-born hotel brand currently represented by 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific markets, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA), Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Tianjin (China), and Dhaka (Bangladesh). For more information, please visit www.lemeridien.com.

About Trinity Investments, LLC

Trinity Investments, LLC (“Trinity”) is an international real estate investment company. Its investment focus is primarily in hospitality/resort assets in Hawaii and Mexico, and commercial real estate in Japan. Since its predecessor company was first formed in 1996, Trinity and its affiliates have acquired and developed over $4 billion in real estate assets and companies, including hotels, office buildings, apartments, and retail centers. Based in Honolulu, Hawaii, the company also maintains offices in New York and Tokyo. More information can be found at www.trinityinvestments.com.



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