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Neustar Announces Partnership To Bring Digital Literacy Program To California Schools

Neustar, Inc., a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors, today launched a major new initiative to bring an innovative digital literacy curriculum to schools throughout California. The partnership makes the online, in-class program, known as My Digital Life, available to every middle school and high school in the state at no cost to school districts or taxpayers.

Powered by EverFi, a leading education technology company, the Neustar My Digital Life program launched today at Martin Luther King, Jr., Middle School in San Francisco. The program is now available to schools throughout California, and 55 schools have already signed up for the program. California Lt. Gov. Gavin Newsom, Neustar President and CEO Lisa Hook, EverFi COO Tammy Wincup and Principal Natalie Eberhard gave remarks at the launch. The program is also currently in use in schools in Virginia and Kentucky, as a result of Neustar’s sponsorship in those states.

"Neustar understands the importance of STEM education and realizes that teaching students how to leverage technology in a safe and responsible way will foster the next generation of talented professionals,” said Neustar President and CEO Lisa Hook. “By joining with EverFi for the My Digital Life project, we ensure that tomorrow’s innovators will be armed with the tools they need to become successful leaders in their fields, while enabling Neustar to have a positive impact on the communities in which our employees live and work.”

“Students today often have access to the tools necessary to succeed – computers, the Internet, smartphones – but do they leverage the technology in a responsible way?” said EverFi COO Tammy Wincup. “For many students, knowledge on such issues as cyberbullying, privacy, and responsible social networking is the new digital divide. EverFi is working to tackle this knowledge gap head on and at scale.”

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