But high unemployment and rising cigarette prices and taxes also have caused many smokers to smoke less and trade down to cheaper brands during the recession to save money. Lorillard's Maverick and Reynolds American Inc.'s Pall Mall have been among the beneficiaries.During the third quarter, Maverick saw its volume increase about 1 percent after several quarters of solid growth.
Cigarette Maker Lorillard 3rd-quarter Profit Rises
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