MCLEAN, Va., Oct. 24, 2012 /PRNewswire/ -- The USA TODAY Sports Media Group announced today that Patrick Scanlon has been named general manager of USA TODAY High School Sports, effective immediately.
Scanlon most recently served as director (VP) of digital strategy & business development for The Pittsburgh Post-Gazette with responsibility for locating, assessing and creating new revenue opportunities for the organization, as well as overseeing the company's evolution from a print-centric culture to one rooted in digital. Prior to that, he was director of Interactive Media. During his tenure as director at the Post-Gazette, Scanlon became a member of the Board of Directors.
"Pat's proven track record as a cross-platform innovator and true digital pioneer will be vital as we continue to build the USA TODAY High School Sports brand," said Jonathan Marshall, senior vice president of Business Development and Strategy for the USA TODAY Sports Media Group. "Pat brings a unique blend of advanced business expertise and technology savvy which will allow him to chart our strategic direction while simultaneously growing our digital audience."
Before the Post-Gazette, Scanlon was the executive publisher of the Americast Media Network from 2006-2009, where he oversaw the development of a system to convert analog-based newspaper articles into Internet and mobile-ready audio and effectively contracted 84 newspaper titles in 23 states. Scanlon also held multiple roles at SmallTownPapers Inc. from 2003-2006, ranging from early stage business consultation and IT project management to vice president, corporate business development. Scanlon was an award-winning commercial photographer prior to embarking on a business and technology-oriented career path.The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 100 well-known local media brands. It also includes the sports photography service U.S. Presswire, USA TODAY High School Sports and the hundreds of sites within USA TODAY Sports Digital Properties such as thebiglead.com and mixed martial arts site MMAjunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI). (Logo: http://photos.prnewswire.com/prnh/20121009/DC89310LOGO) SOURCE USA TODAY Sports Media Group