Oct. 24, 2012
/PRNewswire/ -- The
TODAY Sports Media Group announced today that
has been named general manager of
TODAY High School Sports, effective immediately.
Scanlon most recently served as director (VP) of digital strategy & business development for
The Pittsburgh Post-Gazette
with responsibility for locating, assessing and creating new revenue opportunities for the organization, as well as overseeing the company's evolution from a print-centric culture to one rooted in digital. Prior to that, he was director of Interactive Media. During his tenure as director at the
, Scanlon became a member of the Board of Directors.
"Pat's proven track record as a cross-platform innovator and true digital pioneer will be vital as we continue to build the
TODAY High School Sports brand," said
, senior vice president of Business Development and Strategy for the
TODAY Sports Media Group. "Pat brings a unique blend of advanced business expertise and technology savvy which will allow him to chart our strategic direction while simultaneously growing our digital audience."
, Scanlon was the executive publisher of the Americast Media Network from 2006-2009, where he oversaw the development of a system to convert analog-based newspaper articles into Internet and mobile-ready audio and effectively contracted 84 newspaper titles in 23 states. Scanlon also held multiple roles at SmallTownPapers Inc. from 2003-2006, ranging from early stage business consultation and IT project management to vice president, corporate business development. Scanlon was an award-winning commercial photographer prior to embarking on a business and technology-oriented career path.
TODAY Sports Media Group encompasses all sports initiatives across
USA TODAY Sports
and Gannett's more than 100 well-known local media brands. It also includes the sports photography service
USA TODAY High School Sports
and the hundreds of sites within
TODAY Sports Digital Properties such as
and mixed martial arts site
, among others.
TODAY is owned by
Gannett Co., Inc.
TODAY Sports Media Group