DETROIT -- ( TheStreet) -- A four-year old op-ed piece was No. 1 on The New York Times list of most-viewed articles on Tuesday.
Famously titled "Let Detroit Go Bankrupt," the piece appeared on Nov. 18, 2008. It was a hot topic during Monday's presidential debate, when President Obama argued that had author Mitt Romney's suggestion been followed, "We'd be buying cars from China instead of selling cars to China." When Obama challenged Romney's position, Romney declared: "You can take a look at the op-ed."
Evidently, many people did. Despite all that has been said about Romney's position since it appeared, the essay remains the signature declaration of his position on the auto industry.
That position was first viewed as Darwinian, as "let the auto industry fail." Now, it is being revisited, particularly by Romney himself, who has reminded that he is a "car guy," born in Detroit, son of a onetime AMC executive, and he certainly did not want the U.S. auto to fail. "I love cars, American cars," he wrote in the essay.Obviously, the suggestion to "Let Detroit Go Bankrupt" is not extreme. In fact, GM (GM - Get Report) and Chrysler did go bankrupt. Their bankruptcies saved the U.S. auto industry. In the essay, Romney knowledgeably analyzes the Detroit Three's problems, including: "The suicidal course of declining market shares, insurmountable labor and retiree burdens, technology atrophy, product inferiority and never-ending job losses." His prescription: "Their huge cost disadvantage in costs relative to foreign brands must be eliminated;" "Management must go;" "New management must work with labor leaders to see that the enmity between labor and management comes to an end;" and "Investments must be made for the future." All four of these things have, in fact, occurred. At Ford, the process began when Alan Mulally arrived as CEO in 2006. At GM and Chrysler, the work also began before the 2009 bankruptcies, which sped things up. Still, two sections of "Let Detroit Go Bankrupt" appear, in retrospect, to be mistaken. In the first sentence, Romney wrote: "If General Motors, Ford (F - Get Report) and Chrysler get the bailout that their chief executives asked for yesterday, you can kiss the American automotive industry goodbye. It won't go overnight, but its demise will be virtually guaranteed."
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