The 7.9-inch tablet is a good value at $329, and likely will cannibalize some sales of the 9.7-inch larger iPad, especially given pricing levels. It's too early to say whether consumers will choose one over the other, but I suspect more often than not, that will be the case. Apple seems hellbent on expanding its market share and opening up its ecosystem to new users, and the iPad Mini is poised to do that in a big way. The company has reportedly ordered the production of up to 10 million units for the fourth quarter, according to some Asian component suppliers.
While this may not be as Earth-shattering as the new iMac that was announced, or the iPad and iPhone when the world first gazed upon them, Apple has done it again. It's put out a premium product, and refused to compromise on quality, while making it sleek and sexy looking.
--Written by Chris Ciaccia in San Francisco, Calif.
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