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The complete report, including the quadrant graphic, is available on the Informatica web site at
John Radcliffe and Bill O'Kane, authors of the report state, "Vendors in the Leaders quadrant have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."
According to the report, "Organizations use MDM of customer data solutions as part of an MDM strategy, which in itself should be part of a wider enterprise information management (EIM) strategy. An MDM strategy potentially encompasses the management of multiple master data domains, such as customer, product, asset, person or party, supplier and financial masters. As the name suggests, MDM of customer data solutions focus on managing customer data -- a form of "party" data, whereas MDM of product data focuses on managing product data -- a form of "thing" data. There are no other discrete Magic Quadrants for other master data domains, due to the relatively low level of discrete market interest to govern those data domains in comparison to customer and product data."