This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Seeks Dollars in Smaller iPads

NEW YORK ( TheStreet) - Apple (AAPL - Get Report) ended months of rumor and speculation on Tuesday, unveiling its iPad Mini during an eagerly-anticipated launch event in San Jose, Calif.

With a 7.9-inch display, the new iPad is significantly smaller than previous Apple iPad offerings.

"It is every inch an iPad," explained Phil Schiller, Apple's senior vice president of product marketing, during the launch event, adding that the device is as thin as a pencil and as light as a pad of paper.

At just 0.68 pounds, the iPad Mini is over 50% lighter than the third-generation iPad launched earlier this year and at 0.28 of an inch thick is also slimmer than its 0.37-inch predecessor.

The device also comes with an A5 chip and two cameras - a front-facing Face Time HD camera and a 5-megapixel iSight camera on the back.

Pricing for the iPad Mini starts at $329, a price tag which came as a surprise to some of the commenters on The Street's live blog of Apple's product launch. There had been plenty of chatter that the device would be priced between $250 and $300, although TheStreet had heard rumors that a $329 price tag was likely.

Schiller aimed a dig at tablet rivals such as Amazon (AMZN - Get Report) and Samsung during the launch event. "Others have tried to make tablets smaller than the iPad and they have failed miserably," he said.

Apple CEO Tim Cook was also on hand, explaining that the company recently sold its 100 millionth iPad. "With iPad, the possibilities are endless," he added. "We really believe this."

The Apple chief also discussed the iPad's continuing popularity in both education and corporate America. "Almost every company in the Fortune 500 is either testing or deploying the iPad," he said.

The iPad Mini Wi-Fi models will be available on Nov. 2, with versions offering both Wi-Fi and cellular services coming out a couple of weeks later.

The Cupertino, Calif.-based firm also launched its fourth-generation iPad on Tuesday. Like the third-generation iPad, the fourth-generation tablet offers a 9.7-inch display, but, unlike the earlier version, contains an A6X chip and a FaceTime HD camera. The device also offers twice the Wi-Fi performance of previous iPad models, as well as support for additional LTE carriers worldwide, according to Apple.

The fourth-generation iPad Wi-Fi models will be available on Nov.2, priced from $499. Versions combining Wi-Fi and cellular services will be available two weeks later.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $130.63 -0.87%
AMZN $429.27 0.63%
BKS $23.52 -0.44%
INTC $34.50 1.40%
NVDA $22.14 0.00%

Markets

DOW 18,010.68 -115.44 -0.64%
S&P 500 2,107.39 -13.40 -0.63%
NASDAQ 5,070.0260 -27.95 -0.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs