Oct. 23, 2012
ARRIS Group Inc. (Nasdaq: ARRS),
the leading global provider of advertising management solutions, is introducing a bundled multicast IPTV advertising solution for the delivery of national, regional, zoned and targeted ads at TelcoTV 2012. The end-to-end solution integrates ad storage, streaming, insertion and splicing in only one device, the ARRIS Media Services Platform (MSP), which offers a unique capability to insert ads into live, encrypted video content. In addition, the company is showcasing an ad insertion solution that helps advertisers and operators maximize value from multiscreen services to IP-connected devices while protecting their traditional linear TV advertising revenue stream.
ARRIS Advertising Solutions Deliver over 6 Million Ad Transactions Daily
ARRIS has over 50 years of experience helping broadband service providers deliver reliable triple play services, and is helping lead the transition of these services from legacy architectures to IP. And with over 15 years of specific advertising experience, ARRIS ConvergeMedia™ Skyvision advertising management solutions have captured 60% of the North American market. The company has helped operators transition their business from analog to digital ad insertion and expand their digital services to support both SD and HD ad insertion. Through its acquisition of BigBand Networks in 2011, ARRIS gained a history of innovation in targeted zoned advertising and industry leading products for linear ad insertion in cable networks and multicast IPTV.
New Solution Bundle Simplifies Operations, Helps Service Providers Support Advertisers More Effectively
The ARRIS IPTV bundled advertising solution consists of several interconnected products and can help provide operators with high-margin advertising revenues by inserting zoned and targeted advertising into the live video lineup. The MSP supports both traditional SCTE 30 protocol, as well as the new SCTE 130 protocol to integrate splicing with insertion.