This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Yahoo! And CBS Television Distribution Team Up To Bring Omg! Insider To TV

Stocks in this article: YHOO

CBS Television Distribution and Yahoo! Inc. (NASDAQ: YHOO) today announced a deal that combines the broadcasting power of THE INSIDER with the online reach of Yahoo!. As part of the deal, CTD’s syndicated entertainment newsmagazine THE INSIDER will be renamed omg! Insider in January 2013 to create a multiplatform entertainment news series.

Kevin Frazier and Brooke Anderson will continue to host the TV show, as well as draw on Yahoo! talent such as Kristen Aldridge ( omg! NOW ) and Michael Yo ( The Yo Show on Yahoo! ). In addition, Yahoo!’s popular omg! entertainment news site, visited by nearly 30 million users each month, will be the exclusive home to video provided by the TV show.

omg! Insider will be a true web and on-air collaboration that aims to reinvent how consumers access entertainment news across screens. Online, Yahoo!’s omg! will provide continually updated coverage, including video clips, celebrity interviews, photo galleries, engaging editorial and a number of interactive social features. On air each evening, the TV show will offer a unique mix of informal in-studio conversations with celebrities and personality-driven discussions around the day’s hottest topics and trends.

The new venture also will provide a substantial promotional platform for TV station partners – the web site will post breaking news throughout the day and continually promote the television broadcast later that night.

“We’re excited to give our affiliate stations the opportunity to be associated with one of the largest entertainment news sites in the business,” said Joe DiSalvo, President of Sales for CTD. “We’re adding value to THE INSIDER by tapping into an online audience in the millions and taking advantage of Yahoo!’s omg! brand and its loyal following. Our stations will also get an unparalleled promotional opportunity online. This is the perfect example of what the convergence of broadcast and digital is all about.”

“We’re thrilled to bring together two of today’s most popular entertainment news brands to create an ‘always-on’ content experience across TV, the Web and beyond,” said Marissa Mayer, CEO of Yahoo!. “Yahoo! is focused on bringing the most personalized and relevant information to our users. Original video content and branded multi-screen programming help us to deliver on that promise. We're proud to collaborate with CBS Television Distribution to bring omg! Insider to millions of viewers in such a unique and exciting way.”

THE INSIDER, a spinoff of ENTERTAINMENT TONIGHT and now in its 9 th season, debuted on September 13, 2004, and averages 2.2 million viewers per night. Launching under Linda Bell Blue’s leadership, THE INSIDER premiered as the highest-rated debut of any newsmagazine in syndication since 1996. Blue, who also executive produces the #1 entertainment newsmagazine ENTERTAINMENT TONIGHT, remains executive producer of the retitled show and has enlisted Brad Bessey as executive producer and day-to-day showrunner of omg! Insider . Bessey has served in various capacities at ENTERTAINMENT TONIGHT, including as co-executive producer, and was the executive producer who launched CBS’s daytime hit THE TALK. The renamed TV show will continue to be produced and distributed by CBS Television Distribution.

About Yahoo!

Yahoo! is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom ( pressroom.yahoo.net) or the company's blog, Yodel Anecdotal ( yodel.yahoo.com).

omg! , founded in June 2007, is a celebrity and entertainment news site that provides the inside scoop on all things trending. omg! NOW is omg! ’s daily online video news program hosted by Kristen Aldridge.

About CBS Television Distribution

CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 12 first-run series and holds the largest distributed television library at 70,000 hours strong. Among CTD’s critically-acclaimed programs are the #1 syndicated series Judge Judy; talk leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the #1 newsmagazine Entertainment Tonight and its sister show The Insider; the #2 newsmagazine Inside Edition; court show Judge Joe Brown; reality dating show Excused; the new talk show The Jeff Probst Show; and popular off-network product, including the CSI and Star Trek franchises, Everybody Loves Raymond, Frasier, NCIS, Criminal Minds, NCIS: Los Angeles, The Good Wife, Blue Bloods, Hawaii Five-0, Hot in Cleveland and Undercover Boss. In addition, CTD handles the domestic television distribution of CBS News, CBS Films and Showtime. CTD is a unit of CBS Corp.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs