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Turkcell's Cep-T Paracard Receives Best Global Prepaid Innovation Award

ISTANBUL, October 23, 2012 /PRNewswire/ --

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey has announced that the "Cep-T Paracard", the co-branded prepaid card launched in collaboration with Garanti Bank, the leading bank in payment systems; has received the "Best Global Prepaid Innovation" category award at the Prepaid Awards UK & Global 2012.

     (Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

     (Photo: http://photos.prnewswire.com/prnh/20121023/570715 )

Cep-T Paracard in garnering this award has left behind other prepaid providers including Google Prepaid Card.  The Prepaid Awards has been held annually since 2008 to recognize the significant achievements and successes of the prepaid sector.  The event brings people and companies from across the industry to reinforce and recognize the efforts made.   

Turkcell Chief New Technology Business Officer Cenk Bayrakdar commented that "Mobile communication technologies have been reshaping the world, and easing people's lives in every aspect.  The finance and banking sectors are leading the pace of mobile evolution.  Through this strong collaboration in the area of mobile payment systems, Turkcell and Garanti Bank are not only the driving force of this evolution in Turkey, but have also signed off on innovative products, destined to set global examples.  The granting of this award to Cep-T Paracard, which has appealed to many within a short period of time, proves Turkey's leadership in mobile payment systems.  We will continue to offer our customers innovative products with Garanti Bank in the future."

Commenting that the initial target in designing Cep-T Paracard had been to include Turkcell subscribers without a debit card into the banking system, Garanti Payment System General Manager Onur Genc added that "Our well received product has reached out to 350,000 users so far.  The "Best Global Prepaid Innovation" award confirms that this success is also acknowledged globally.  Telecommunication companies have been collaborating with the banking system for years to offer products such as the digital wallet and virtual money cards.  Turkey leads on this front with Garanti Bank and Turkcell, taking giant steps to include the unbanked population into the system, in so doing contributing to growth of the registered economy.  We will steadfastly work towards our target of a "cash free Turkey in 2023," offering innovative products and services that ease life through rapidly developing technologies."

ABOUT CEP-T PARACARD

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