This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Media Powerhouse Meredith Expands Its Teradata Marketing Insight Engine

WASHINGTON, Oct. 23, 2012 /PRNewswire/ -- It's no secret that the media industry is undergoing seismic shifts.  Companies are competing for every edge to adapt and enhance their brands for growing digital audiences.  Teradata (NYSE: TDC), the analytic data solutions company, announced today that Meredith Corporation (NYSE: MDP), the leading media and marketing company serving 100 million American women and featuring multiple well-known national brands, has expanded its Teradata Data Warehouse environment to support the development of a new architecture as it continues to enhance its position as a powerful digital media company.

(Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO )

Meredith, a long-time Teradata customer, has an extensive digital media presence that consists of more than 30 websites and mobile websites, 20 applications (apps), and 20 brands with recurring digital editions available on various digital platforms.  Meredith's large database runs on a Teradata system with newly expanded Private Cloud architecture, with elasticity, and other benefits.

Meredith considers Teradata a strategic partner and enabler of the company's new online media and ecommerce business model, key to enabling its strategic initiatives associated with digital marketing.

"Our integrated data strategy is key to bringing the best products to market and growing our business," said Jack Goldenberg, Meredith Chief Technology Officer. "Understanding and supporting our customers, whether they use traditional print magazines or digital versions, is a key requirement for us.  Our business model has been evolving rapidly and we need to quickly respond to the market.  Teradata is the perfect solution. It helps us leverage our existing assets in a flexible and economical way."

Digital Marketing executives are trying new ways and tools to better understand consumer behavior across a spectrum of channels. They need analytic information solutions to read and track how consumers are engaging with various properties across traditional, online and mobile devices. They need to integrate structured and unstructured data for much broader market and customer visibility. With this insight, marketers can: 

  • Make better strategy decisions and tactical plans
  • Improve customer experience and satisfaction
  • Optimize marketing allocations – and increase marketing ROI
  • Create a deeper, 360-degree view of consumer and brands

"Marketers are realizing that the key to understanding audiences online – and leveraging those insights offline – is the ability to integrate data, as well as improving its quality, creating a more accurate, living snapshot of the business – its customers, and its immediate opportunities," said David Grant,  vice president, Digital Media and Ecommerce, Teradata. "Never before has it been so important for marketers to bring together data from every corner of the data universe – and use it to do wonderful things for customers and the business. This is the sweet spot for Teradata – and the reason our business value proposition appeals to marketers."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,269.85 -15.89 -0.09%
S&P 500 2,129.74 -1.08 -0.05%
NASDAQ 5,096.9690 +6.1750 0.12%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs