This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Media Powerhouse Meredith Expands Its Teradata Marketing Insight Engine

Stocks in this article: MDP TDC

WASHINGTON, Oct. 23, 2012 /PRNewswire/ -- It's no secret that the media industry is undergoing seismic shifts.  Companies are competing for every edge to adapt and enhance their brands for growing digital audiences.  Teradata (NYSE: TDC), the analytic data solutions company, announced today that Meredith Corporation (NYSE: MDP), the leading media and marketing company serving 100 million American women and featuring multiple well-known national brands, has expanded its Teradata Data Warehouse environment to support the development of a new architecture as it continues to enhance its position as a powerful digital media company.

(Logo: )

Meredith, a long-time Teradata customer, has an extensive digital media presence that consists of more than 30 websites and mobile websites, 20 applications (apps), and 20 brands with recurring digital editions available on various digital platforms.  Meredith's large database runs on a Teradata system with newly expanded Private Cloud architecture, with elasticity, and other benefits.

Meredith considers Teradata a strategic partner and enabler of the company's new online media and ecommerce business model, key to enabling its strategic initiatives associated with digital marketing.

"Our integrated data strategy is key to bringing the best products to market and growing our business," said Jack Goldenberg, Meredith Chief Technology Officer. "Understanding and supporting our customers, whether they use traditional print magazines or digital versions, is a key requirement for us.  Our business model has been evolving rapidly and we need to quickly respond to the market.  Teradata is the perfect solution. It helps us leverage our existing assets in a flexible and economical way."

Digital Marketing executives are trying new ways and tools to better understand consumer behavior across a spectrum of channels. They need analytic information solutions to read and track how consumers are engaging with various properties across traditional, online and mobile devices. They need to integrate structured and unstructured data for much broader market and customer visibility. With this insight, marketers can: 

  • Make better strategy decisions and tactical plans
  • Improve customer experience and satisfaction
  • Optimize marketing allocations – and increase marketing ROI
  • Create a deeper, 360-degree view of consumer and brands

"Marketers are realizing that the key to understanding audiences online – and leveraging those insights offline – is the ability to integrate data, as well as improving its quality, creating a more accurate, living snapshot of the business – its customers, and its immediate opportunities," said David Grant,  vice president, Digital Media and Ecommerce, Teradata. "Never before has it been so important for marketers to bring together data from every corner of the data universe – and use it to do wonderful things for customers and the business. This is the sweet spot for Teradata – and the reason our business value proposition appeals to marketers."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs