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Apple, Amazon Face Tougher Scrutiny Reporting Earnings

Under Armour (UA) ($57.75): Has a hold rating according to ValuEngine with an extremely elevated P/E and is above its 200-day SMA at $49.47. UA set an all-time high at $60.96 on Sept. 14. The weekly chart is neutral with a negative divergence in momentum, and the 200-week SMA at $27.80. Investors and traders should book profits on strength to my quarterly pivot at $60.84 and then employ a buy-and-trade strategy between the value level and risky level.

Stocks Reporting Earnings After-hours Thursday

Apple (AAPL - Get Report) ($634.03): Has a buy rating according to ValuEngine with a favorable P/E and is below its 200-day SMA at $584.08. The stock set an all-time high at $705.07 on Sept. 21. The weekly chart ended last week negative with the 200-week SMA at $325.81. Investors and traders should employ a buy-and-trade strategy between the value level and risky level.

Amazon.com (AMZN - Get Report) ($233.78): Has a buy rating according to ValuEngine with an extremely elevated P/E and is above its 200-day SMA at $216.12. AMZN traded to an all time high at $264.11 on Sept. 14. The weekly chart ended last week negative with its 200-week SMA at $157.22. Investors and traders should employ a buy-and-trade strategy between the value level and risky level.

Stocks reporting earnings pre-market Friday

Merck (MRK) ($46.48): Has a buy rating according to ValuEngine with a favorable P/E and is above its 200-day SMA at $40.70. MRK set a multi-year high at $48.00 on Oct. 18. The stock has a positive but overbought weekly chart profile with the 200-week SMA is $34.89. Investors and traders should book profits on strength to my weekly pivot at $47.25.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Richard Suttmeier has an engineering degree from Georgia Tech and a master of science from Brooklyn Poly. He began his career in the financial services industry in 1972 trading U.S. Treasury securities in the primary dealer community. In 1981 he formed the Government Bond Department at LF Rothschild and helped establish that firm as a primary dealer in 1986. Richard began writing market research in 1984 and held positions as market strategist at firms such as Smith Barney, William R Hough, Joseph Stevens, and Rightside Advisors. He joined www.ValuEngine.com in 2008 producing newsletters covering the U.S. capital markets, and a universe of more than 7,000 stocks. Richard employs a "buy and trade" investment strategy and can be reached at RSuttmeier@Gmail.com.
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AAPL $124.75 0.00%
AMZN $375.56 0.00%
BA $149.60 0.00%
PG $82.53 0.00%
T $32.51 0.00%

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