However, a digital edge rests on more than the relationship between analog and digital resources. These types overlap in the sense that organizations can achieve similar goals with different types of digitalization.“Selecting the right type of digitalization rests on the scope and requirements of the outcome a company seeks from digitialization,” Mr. McDonald said. “The outside-in process for building a digital edge starts with an outcome that provides the basis for working outside in. The results build up a digital edge based on achieving specific outcomes in the context of an overall theme or value proposition.”
Gartner Reveals How To Forge “The Digital Edge”
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