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Philips Sonicare Leaps 5,000 Years Of Technology; Encourages An Estimated 70% Of Americans To Enter A New Era Of Oral Healthcare

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Philips Sonicare today unearthed a trove of ancient artifacts in New York City's Madison Square Park, including a 5,000-year-old technology that is still being used in millions of homes across the country – the manual toothbrush!

(Logo:  http://photos.prnewswire.com/prnh/20121023/NY97898LOGO )

Despite adopting new technology at a rapid rate, the majority of consumers haven't held their oral healthcare to the same standard. Over 70% of U.S. households still own a manual toothbrush, a stick with bristles that generally dates back thousands of years. However, modern day research indicates that Philips Sonicare power toothbrushes provide more brush strokes in two minutes than a manual toothbrush can achieve in one month!

"Technology is a great enabler for people to enhance their personal wellbeing, however, even the most tech savvy consumers have yet to realize the benefits that technology can bring to their oral care routine," said Boon Lai, Senior Director, Philips Consumer Lifestyle. "Why settle for ancient technology when simply switching from a manual toothbrush to Philips Sonicare can deliver a better dental check-up in 45 days – guaranteed or your money back!"

Philips Sonicare, the number-one dental professional recommended power toothbrush brand in the U.S., has a long history of technology and innovation. The brand's newest product, DiamondClean, takes power tooth brushing to a new level of clean, with up to 31,000 brush strokes per minute and removes up to 100% more plaque than a manual toothbrush in hard-to-reach areas.

Known for his ability to forage through Americans' homes to find surprising discoveries, Mike Wolfe from the History Channel's "American Pickers" is teaming up with Philips Sonicare to celebrate its discovery at The Great Dig, where New Yorkers will be able to "excavate" these relics.

"As an 'old things' junkie, bygone artifacts that exist right under people's noses never fail to amaze me," said Wolfe. "I'm excited to help shed some light on this discovery, so consumers can see how much this prehistoric 'stick' with bristles has advanced over the last 5,000 years."

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