This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Philips Sonicare Leaps 5,000 Years Of Technology; Encourages An Estimated 70% Of Americans To Enter A New Era Of Oral Healthcare

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Philips Sonicare today unearthed a trove of ancient artifacts in New York City's Madison Square Park, including a 5,000-year-old technology that is still being used in millions of homes across the country – the manual toothbrush!

(Logo: )

Despite adopting new technology at a rapid rate, the majority of consumers haven't held their oral healthcare to the same standard. Over 70% of U.S. households still own a manual toothbrush, a stick with bristles that generally dates back thousands of years. However, modern day research indicates that Philips Sonicare power toothbrushes provide more brush strokes in two minutes than a manual toothbrush can achieve in one month!

"Technology is a great enabler for people to enhance their personal wellbeing, however, even the most tech savvy consumers have yet to realize the benefits that technology can bring to their oral care routine," said Boon Lai, Senior Director, Philips Consumer Lifestyle. "Why settle for ancient technology when simply switching from a manual toothbrush to Philips Sonicare can deliver a better dental check-up in 45 days – guaranteed or your money back!"

Philips Sonicare, the number-one dental professional recommended power toothbrush brand in the U.S., has a long history of technology and innovation. The brand's newest product, DiamondClean, takes power tooth brushing to a new level of clean, with up to 31,000 brush strokes per minute and removes up to 100% more plaque than a manual toothbrush in hard-to-reach areas.

Known for his ability to forage through Americans' homes to find surprising discoveries, Mike Wolfe from the History Channel's "American Pickers" is teaming up with Philips Sonicare to celebrate its discovery at The Great Dig, where New Yorkers will be able to "excavate" these relics.

"As an 'old things' junkie, bygone artifacts that exist right under people's noses never fail to amaze me," said Wolfe. "I'm excited to help shed some light on this discovery, so consumers can see how much this prehistoric 'stick' with bristles has advanced over the last 5,000 years."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,135.72 +38.82 0.21%
S&P 500 2,101.94 +3.41 0.16%
NASDAQ 4,983.5510 +16.41 0.33%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs