"Today's marketing professionals can see for the first time how individual consumers respond to campaigns," said Brandon Brown, Trident Marketing Chief Information Officer. "Using IBM big data analytics to capture social media sentiment along with other relevant sales and supply chain data, we can help our clients move away from marketing to the masses and to marketing to masses of individuals in a personalized way. Without big data analytics, businesses will quickly lose out to competitors who get to know consumers better than they do."Streaming Data for Communications Services ProvidersAccording to a recent report from the United Nations Telecom Agency, there are now 6 billion mobile phone subscribers globally. Communications Services Providers (CSPs) are under increased pressure to analyze big data coming from their networks to improve service, detect fraud and reduce customer churn.
IBM Helps Organizations Tackle Industry Specific Big Data Challenges
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