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PHOENIX, Oct. 22, 2012 (GLOBE NEWSWIRE) --
Limelight Networks, Inc. (Nasdaq:LLNW) a leader in digital presence management, today announced it has rolled out its own refreshed digital presence, and will be offering companies attending the Gartner Symposium/ITxpo 2012 (Orlando, FL, October 21-25), the opportunity to assess and benchmark their external digital presence by measuring social engagement, web, video, and mobile performance against their peers and industry best practices.
"Every organization must now operate with two faces – a physical presence and a digital presence. Digital presence is the sum of every digital touch point a company has with its audience across every type of online channel – mobile, social, web, living room, and now even digital signage," said Limelight CMO, Kirby Wadsworth. "The management of an organization's digital presence is now receiving C-suite attention, because the impressions made online with prospects, voters, donors, subscribers, and viewers directly affect success. It's fitting, then, that we are rolling out our new online digital presence simultaneously with a major physical presence event – Gartner Symposium – that is focused on C-level decision makers."
Prioritizing Digital Presence
Limelight started down the road to building a new digital presence in June. One of the first steps in the initiative was to assess Limelight's own digital presence at the time.
"At Limelight, we are in the business of helping our customers deliver an effective digital presence," stated Robert Block, Limelight's vice president of global services. "We realized we needed to take the same approach to improving our own, so we started the project with a thorough Digital Presence Assessment on Limelight itself. We learned a great deal through the process, and have been sharing our experiences along the way through our
In the Limelight blog."
Showing and Telling a New Story
The significance of an integrated digital presence to the marketing process is further underscored in a report by Gartner analyst, Adam Sarner, who states, "There is a digital marketing opportunity at every stage of the buying process. Digital functionality within the buying process is an expectation and will damage customer experience and undermine competitiveness if it is absent."[i]