October 22, 2012
/PRNewswire/ -- PRSA is always the ultimate gathering of seasoned PR pros and up-and-coming professional communicators and the 2012 conference didn't disappoint; it was the perfect setting to swap ideas, share perspectives and explore the discipline of modern public relations in a complex, yet dynamic media landscape.
In addition to PR Newswire's ubiquitous
"I <3 PR"
pins and the active Twitter conversation that collected attendees' definitions of modern PR, (hashtag #PRis), the dozens of informative sessions and charismatic speakers spurred a high level of engagement. The lessons learned, tactics shared, and success stories from PRSA were many. From tips to break down the organizational silos that prevent collaborative communications to a discussion about the changing opportunities for agencies and a deep dive into where PR and content marketing intersect, the PR Newswire representatives in attendance took it all in and shared their favorites. To read about some of the highlights, visit Beyond PR for blog posts recapping the sessions, including:
PR Newswire's Director of Emerging Media,
, also addressed PRSA attendees to discuss modern communications and the importance of agile engagement. Read the highlights of his presentation:
About PR Newswire
PR Newswire (
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region, and is a UBM plc company.
Vice President, Marketing and CommunicationsPR Newswire+1.201.360.6776
Marketing and Communications AssociatePR Newswire+1.201.360.600
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