"The launch of Windows 8 is the beginning of a new era at Microsoft. Investments we've made over a number of years are now coming together to create a future of exceptional devices and services, with tremendous opportunity for our customers, developers, and partners."The market hopes the launch proves to be a tremendous opportunity for investors as well. Microsoft has found it especially challenging to convince investors it can compete effectively against Apple (AAPL) and Google (GOOG), both of which have, or are in the process of releasing, their own products. With Apple's mini iPad rumored to be at a price point of $250 to $350, where it might significantly undercut Surface, Microsoft may find it difficult for Surface to have the level of impact that it expects. What's more, Amazon's (AMZN) new Kindle Fire continues to be a top seller on the market at an attractive $199 price point. This only increases the pressure on Microsoft for Surface to be more than advertised. Likewise, this makes the success of Windows 8 equally pressure-packed (if not) burdensome to Microsoft's hopes.
Microsoft Still Has a Lot to Prove
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