This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Accuride Wheel End Solutions(TM) Logo -- Accuride Corporation Is Taking Its Accuride Wheels And Gunite Products To Market Jointly Under Its New Accuride Wheel End Solutions(TM) Brand Introduced October 22, 2012.

Stocks in this article: ACW

Accuride Wheel End Solutions TM

Accuride is uniquely positioned to meet customer needs for wheel and wheel-end components. Today, it is the only supplier to the commercial vehicle industry in North America capable of serving as a single source for its customers’ requirements for steel and aluminum wheels and wheel end components, such as its Gunite-brand brake drums, rotors, hubs and slack adjusters.

That is why Accuride is taking its Accuride Wheels and Gunite products to market jointly under the Accuride Wheel End Solutions™ brand being introduced today, which it positions as “Your Only Single Source for Industry-Leading Wheel End Solutions.” As part of the positioning, Accuride will continue to promote its wheel-end products under the Gunite brand name and identity.

“Our OEM, fleet and aftermarket customers have told us they value Accuride’s ability to offer them both our Accuride Wheels and Gunite products,” said Dauch. “Not only can we support customers’ total wheel and wheel end component needs, but we’re the sole North American supplier capable of doing so.”

Newly Upgraded Websites Go Live

Taking its new brand positioning to market are completely redesigned and updated corporate and business unit websites that feature improved navigation and updated content and graphics. The new websites also are easier to access than ever before, because their responsive design makes them scalable to a variety of smartphone and tablet computer applications. Accuride will continue to add content and functionality in the months ahead, incorporating the up-to-date online product and service information that its customers demand.

The revamped corporate website – – provides visitors comprehensive information about the company’s capabilities, locations, leadership, sales teams, and career opportunities. There are separate sections with detailed information for Accuride’s investors, suppliers, prospective associates and news media. The next phase of development will include an all-new Investor section, event calendar, videos, and more.

The corporate site also provides a single-point-of-access for the company’s revamped business unit websites, including Brillion Iron Works ( and Imperial Group ( The Accuride Wheels and Gunite businesses are combined in an all-new site, Not only does it feature Accuride Wheels and Gunite product information, it also shares the benefits to customers of jointly marketing Accuride’s range of steel and aluminum wheel and wheel-end components. Additional functionality planned for this site includes an updated product search and cross-reference, a customer portal, instructional videos, and more.

Accuride developed the company’s new branding in partnership with Fire & Rain marketing communications, and its new websites with Gray Loon Marketing Group, both of Evansville, Ind.

2 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs