Accuride Corporation (NYSE: ACW) – a leading supplier of components to the North American commercial vehicle industry – today introduced new corporate branding and unveiled a suite of new websites for the company and its business units. The brand launch features completely refreshed visual identity for Accuride Corporation and new brand positioning for its wheel and wheel-end components businesses in North America. The branding communicates Accuride’s commitment to delivering dependable performance for customers and reinforces Accuride’s proud heritage as a supplier of industry-leading commercial vehicle products for over a century. This brand promise and look and feel of the refreshed identity are reflected in each of Accuride’s upgraded corporate and business unit websites that went live today.
Branding Reflects Revitalized Accuride, Commitment to Dependable Performance
“Our new branding is all about our customers,” said Rick Dauch, Accuride President & CEO. “It carries our message that everyone at Accuride has committed to deliver quality products on time, where and when customers need them. This means an experience with Accuride they can count on, from people they can trust. That’s the new Accuride.”
Dauch said this commitment to achieving more reliable performance has been a driving force behind Accuride’s unprecedented investment of more than $130 million during 2011-2012 to:
Contemporary New Identity
- Upgrade its manufacturing operations,
- Install new production capacity at its wheel and wheel-end plants,
- Enhance the capabilities of its R&D and test facilities,
- Augment its engineering, quality and technical talent, and
- Convert to a common ERP system by 2014.
Accuride is launching a bold new look for the company’s identity that is both more reflective of the industry it serves and contemporary in appearance, starting with a new corporate logo. It features a reflective treatment of the company name, combined with a stylized letter ‘A’ enclosed within in a bold shield that is metallic in appearance. Supporting the branding’s look and feel is an “in-your-face” asphalt graphic that connects Accuride to its industry like nothing before.