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TheStreet Open House

IGT's DoubleDown Casino Gains Momentum; Signs 15 New Casinos

LAS VEGAS, Oct. 22, 2012 /PRNewswire/ -- With more than a decade of experience in market-leading interactive game content, International Game Technology (NYSE: IGT) has announced that it has signed on with fifteen additional land-based casino partners who will be featuring the DoubleDown Casino solution on their websites—taking the total to 24 since the partnership program was introduced in August.

DoubleDown Casino includes some of the top-performing land-based game titles in the industry, including Da Vinci Diamonds® and Cleopatra®, with plans to include many more popularly-ranked IGT land-based and interactive game titles in the coming year.

"IGT is providing a unique and highly desired service to the casino community, with continuous innovation and proven results in the social gaming arena," said Robert Melendres, IGT executive vice president of Emerging Businesses. "The DoubleDown Casino is providing casinos with a solution that they can utilize today, having been made available to encourage and incent players to return to the casinos for even more exciting game play."

Casino properties are lining up to take advantage of the DoubleDown solution which addresses how casino properties can expand their reach into social gaming. In the past month, fifteen additional partnerships have formed in California, Colorado, Oklahoma, Louisiana, Florida, Minnesota, South Dakota and Virginia.

The DoubleDown Casino solution not only shows tremendous forward-thinking on the part of the casinos, who are essentially offering their players with a free-play solution for poker, bingo, slots and additional casino-style entertainment immediately, but it also allows the casino player with a way to connect with the casino property in a way that has never been offered before.

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