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TSYS To Provide Transaction-Specific Marketing Offers

TSYS’ headquarters are located in Columbus, Georgia, with local offices spread across the Americas, EMEA and Asia-Pacific. TSYS provides services to more than half of the top 20 international banks, is a Fortune 1000 company and was named one of the 2012 World's Most Ethical Companies by Ethisphere magazine. For more information, please visit us at www.tsys.com.

About Truaxis

Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure collaborative filtering and curation technology to generate in real time a personalized set of merchant offers for each user that are timely and relevant. The Truaxis platform also powers other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In addition to these features, the Profitability Analytics module allows financial institutions to optimize their customer relationships by showing them the potential profitability of customers and creating relevant cross-sell campaigns to drive revenue.

Truaxis is also the creator of BillShrink.com, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

For more information, please visit  www.truaxis.com.



Copyright Business Wire 2010
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