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Freescale Advances Driver Assistance Market With Smart Camera Technology

Freescale Semiconductor (NYSE: FSL) today introduced a new family of image cognition processors (ICPs) for the driver assistance market. The SCP2200 family features CogniVue’s APEX™ IP technology and is ideal for automotive smart camera applications. The family, along with the accompanying libraries, hardware and software development kits, gives automakers a comprehensive set of tools to design smart camera applications, helping them to bring their solutions to market more quickly.

Many of today’s car buyers are demanding more infotainment and safety features, including front, rear-facing and surround-view cameras. And the National Highway Traffic Safety Administration (NHTSA) has proposed a mandate that would require all U.S. passenger vehicles to implement rear-facing camera technology in the near future. The regulation is intended to address the dangerous blind zones behind vehicles that NHTSA estimates cause 292 deaths and 18,000 injuries each year. The European New Car Assessment Program (Euro NCAP) standards are also increasingly focusing on active pedestrian safety.

Automakers face a number of challenges as they work to improve vehicle safety through applications such as vehicle-mounted cameras for improved pedestrian detection. With regulators predicting vehicle cameras and viewing screens will cost the auto industry as much as $2.7 billion a year or around $160 to $200 per vehicle, cost is a major concern. Freescale’s SCP2200 solution minimizes the bill of material by integrating high-density memory and allows for camera miniaturization.

The parallel image processing architecture of the Freescale SCP2200 family enables concurrent processing of image data, which translates into high performance at lower clock frequency than competitors’ current offerings. This level of performance is delivered with market-leading power consumption and cost effectiveness.

“Freescale is working to make new, advanced technologies more accessible for the mainstream automotive market,” said Ray Cornyn, Freescale’s vice president of automotive microcontrollers. “The SCP2200 family provides highly integrated, cost-effective solutions for smart automotive camera applications, while also offering industry-leading performance at very low power. This technology makes smart camera technology practical for most vehicle markets and provides significant safety benefits.”

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