This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

ReachLocal Presenting At DrivingSales Executive Summit On Using Local Influencers To Increase Word Of Mouth

LAS VEGAS, Oct. 19, 2012 (GLOBE NEWSWIRE) -- ReachLocal, Inc. (Nasdaq:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced Mike Merrill, Director of Marketing, will be leading a breakout session at the DrivingSales Executive Summit on October 22 nd, 2:00pm to 2:50pm, on " How to identify and leverage local influencers for dealership word of mouth."

Word of mouth marketing is one of the most trusted sources of online marketing today. Online influencers with targeted reach can help drive awareness for a dealership, new car launches and service initiatives using social media. But how does a dealership identify and enlist the right local influencers to make a splash using social media? How do they provide local influencers with the media materials and content to put a dealership in a positive light?

Attendees will learn how to:
  1. Recognize the importance of using local influencers;
  2. Understand how to identify the right influencers; and
  3. Create a system that makes it easy for the influencer to showcase the best content when describing their experience at a dealership or when test driving a car.

Who: Mike Merrill, Director of Marketing for ReachLocal

What:  "How to Leverage Local Influencers to Build Dealership Word of Mouth"

Where:  The Bellagio in Las Vegas, NV

When:  Monday, October 22 from 2:00 - 2:50 p.m.

How:  For more information on the events or to register, visit


Mike Merrill has more than 14 years of sales and marketing experience focused on social/online marketing and advertising for local businesses. Recognized by Fortune as a self-made social media master, Mike appears frequently on Dallas radio and television news programs, and as a writer for top tier marketing publications like MediaPost and iMedia Connection. Mike also speaks regularly at industry conferences such as the SxSW conference, Explore by Jason Falls and the Optimization Summit.

About ReachLocal, Inc.

ReachLocal, Inc.'s (Nasdaq:RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display retargeting (ReachRetargeting™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®) and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

The ReachLocal, Inc. logo is available at
CONTACT: Investor Relations:
         The Blueshirt Group
         Alex Wellins
         (818) 575-6840
         Media Contact:
         ReachLocal, Inc.
         Jason Treu,
         Vice President of Public Relations

ReachLocal, Inc. Logo

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,084.49 +33.74 0.20%
S&P 500 2,013.43 +15.91 0.80%
NASDAQ 4,830.47 +19.6820 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs